I assisted with the creation of Nokia’s living digital design system, guiding global teams to unify visual and interaction language, establish governance, and embed a human-centered approach within an engineering-driven organization. The system brought cohesion to how Nokia’s products look, feel, and behave, while ensuring every digital touchpoint reflects a consistent, connected brand experience.
The aim was to create a single source of truth for how Nokia expresses itself across platforms and products, while allowing flexibility for different contexts and audiences. The system had to improve efficiency and adoption inside the company while elevating how Nokia is experienced by customers. Consistency was important, but so was ensuring that every interaction felt purposeful, polished, and human.
Working with designers, developers, strategists, copywriters, and product owners worldwide, we started by defining the core principles, from typography and color to motion, spacing, and interaction patterns. We partnered closely with engineering to ensure everything was production-ready and scalable, with processes for versioning, contributions, and governance. Adoption was driven through pilot projects, office hours, and training, making the system not just a set of files, but an active tool teams wanted to use.
Outcomes
The design system is now the standard for Nokia’s most advanced projects and is being adopted by teams and products across the organization. It has improved consistency, accessibility, and speed to market, while helping the company communicate as one brand and deliver a coherent, trusted experience to customers. It remains a living entity, continually updated and maintained by the core team to keep pace with evolving business needs and technology.
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